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How’s your Amazon business going? Do you feel like you’re running through the motions, caught up in your routine? Amazon sellers need a sprinkle of inspiration, too — and Amazon influencers are a great way to uncover important insights and new strategies to increase your Amazon sales.
You might follow dedicated Amazon experts who share their opinions and insights—and suddenly you’ve just discovered the best keyword research tool that turns your profits right around.
We’ll walk you through some of the top Amazon influencers to follow that are sure to boost your Amazon profits.
Table of Contents
Types of Amazon Influencers
There are a hundred different niches and paths they might specialize in or ways of “influencing.”
Amazon influencers include:
- Amazon store owners: These influencers have dedicated Amazon stores and share their tips and tricks with their audiences
- Amazon experts: These are influencers who have helped brands (including their own businesses) find success through Amazon selling. They sell courses, post thought leadership content, and help inspire others to follow their lead.
- Amazon commentators: These influencers regularly post about the latest news and trends about Amazon. What were Amazon’s Q3 earnings? This type of Amazon influencer would know.
- Amazon promoters: These are influencers on various social media channels, making revenue through affiliate links for different Amazon brands.
- Micro-influencers: These are influencers with under 100,000 followers who still demonstrate success in marketing Amazon products.
Amazon Influencers on LinkedIn
It’s easy to spend hours scrolling through your past colleagues’ professional escapades on LinkedIn. Make your next scroll-sesh worthwhile for your business with these Amazon influencers on Linkedin.
Rick Watson
Most of Rick Watson’s professional career has been in the technology sector. However, after working in this area for over 20 years, he founded RMW Commerce Consulting.
Watson and his team of business professionals support leadership teams and investors as they develop direct-to-consumer businesses. He regularly posts about Amazon trends and news, specifically about messaging strategies for eCommerce businesses.
Learn about: Product messaging, supply chain management, ecommerce product and engineering management, strategic technology, ecommerce strategy and marketing
Social Profiles & Websites:
Jeffrey Cohen
Jeffrey Cohen has an extensive background in marketing and communications and is now a Principal Tech Evangelist at Amazon, specifically working with advertising application program interfaces (API).
As an Evangelist for Amazon, it’s his priority to network with influencers and brands and connects them to the Amazon platform.
Learn about: Advertising, social media, SEO, Amazon MWS
Social Profiles & Websites:
Shannon Roddy
Shannon Roddy is an Amazon expert and the founder of the Amazon Brand Success Academy and Marketplace Seller Courses. In addition to his Amazon courses, he is also now in a business development role at Avenue7 Media. Avenue7Media is a top-200 seller on Amazon and helps other brands achieve their goals.
Learn about: Product research, growth opportunities, listing improvements, competitive research, copywriting, FBA & inventory management, advertising
Social Profiles & Websites:
Adam Runquist
Adam Runquist is the founder of Heist Labs, which specializes in building brands on Amazon and scaling them to 7 and 8 figures. His masterclass in Amazon Scaling: “FBA Blueprint by Heist,” brought him more recognition in the space.
Learn about: Brand building, keyword and pricing strategies, Amazon listing optimization.
Social Profiles & Websites:
Jérôme de Guigné
Jérôme is the founder & CEO at e-Comas. Jérôme is based out of Luxembourg and has extensive international sales experience. He and his team now work to help brands develop globally, particularly through Amazon. Some common post topics include Amazon vendors vs. sellers, trends, and Amazon tools.
Learn about: Amazon Vendor Central, Amazon Seller Central, marketing
Social Profiles & Websites:
- LinkedIn Profile
- Youtube
- Podcast: eCommerce Made Simple with Jérôme de Guigné
- Amazon Summits
Yoni Mazor
Yoni Mazor is the Chief Growth Officer and Co-Founder at GETIDA – a fast-growing company with cloud-based technology specifically for Amazon sellers. Their specialty? High-tech reimbursement recovery solutions for any returned item by an Amazon customer.
The service helps Amazon sellers keep track of their returns and stay ahead of them while using the Amazon platform to sell. Don’t have time to communicate with Amazon regarding returns of your items? GETIDA does it for you. If you need this service or are curious about how it can help you, check out GETIDA for more information.
Learn about: FBA, PPC, inventory management, reimbursement recovery
Social Profiles & Websites:
Kevin King
Kevin King has 30 years of ecommerce entrepreneurial experience. He has been a guest on eight Amazon-related podcasts offering advice for entrepreneurs directly from his own experience. He is an Amazon Seller Mentor, selling on the site since 1999.
Kevin is where you should turn if you are looking for an actionable plan. Be prepared to listen to his podcast interviews multiple times with a pen and paper handy.
Learn about: Creating products, developing brand strategy, guiding products to market
Social Profiles & Websites:
Liran Hisrchkorn
Liran Hisrchkorn is the CEO and Founder of IncrementumDigital.com. Liran grew and sold his own business in 2014, and then decided it was time to begin advising people on their own. Incrementum Digital is an Amazon-focused marketing agency that helps all types of sellers with everything from their branding to how they optimize their listings and make sales.
Liran is also an Advisor at multiple companies working with eCommerce, finance, and supply chain experts to provide the best advice to sellers looking to maximize revenue. Check out his profile links below to learn more.
Learn about: FBA, PPC, listing optimization, eCommerce growth
Social Profiles & Websites:
Other Amazon Influencers to Follow
In addition to LinkedIn, you can find Amazon influencers on TikTok, Twitter, Instagram, and more.
Tatiana James
Tatiana James is a successful and popular YouTuber who helps others find financial independence through eCommerce. Through her experience of starting and scaling her own eCommerce business on Amazon, she now shares her tips through YouTube and her website.
While she posts many self-love pieces and motivational content, she also features useful Amazon topics, like Amazon selling outside the USA, new Amazon seller techniques, and AI Amazon tools.
Learn about: Amazon FBA, eCommerce, AI Amazon seller tools
Social Profiles & Websites:
Travis Marziani
About ten years ago, Travis found himself stuck in a rut. He hated his corporate job and realized he wanted to achieve financial freedom and change his life. He launched a business selling “Performance Nut Butter,” which took off on Amazon.
Now, Travis uses his platform to teach others how to build and maintain a successful Amazon business using tips about Amazon FBA, Shopify, Adwords, and Facebook ads.
Learn about: Amazon FBA, Shopify, Adwords, and Facebook ads
Social Profiles & Websites:
Dan Vas
Dan Vas is the founder and CEO of Ecom Freedom. Ecom Freedom not only focuses on the common eCommerce training points but also on mindset restructuring. He’s most active on his YouTube channel, covering topics like Amazon niches, tools, and FBA strategies.
Dan’s most popular content is where he interviews other successful brands who have made incredible profits on Amazon. Talk about inspiration!
Learn about: eCommerce, Amazon tools, FBA strategies
Social Profiles & Websites:
Austin Brawner
Austin Brawner is the CEO of Ecommerce Influence and Chief Fixer of Brand Growth Experts. He helps entrepreneurs, marketers, and freelancers understand how to build their brands effectively. He details how to develop your company through private coaching and workshops without adding unnecessary tasks to your agenda.
An easy way to learn more about what he has to offer you is by listening to his Ecommerce Influence Podcast, where he is the host. He shares strategies there and go-to tips that he knows work when aiming to expand your business.
Learn about: Marketing, product launching, brand building, advertising, ecommerce growth
Social Profiles:
Steve Hut
Steve Hut is a Senior Merchant Success Manager at Shopify Plus and a host on the eCommerce Fastlane Podcast. His podcast focuses on entrepreneurship and ecommerce, as well as Shopify.
His specialty is online businesses, and he has built his community around entrepreneurs, founders, and marketers at his eCommerce Fastlane website. He shares marketing tactics, Shopify apps, and strategies to help brands using Shopify grow their businesses more efficiently. Are you already using Shopify to grow your business? Head to eCommerceFastlane.com to hear more!
Learn about: eCommerce growth, Shopify tips, customer relationship management
Social Profiles:
Jay Baer
Jay Baer is the founder, content marketing strategist, social media strategist, and more at Convince & Convert. Jay prides himself as a 7th generation entrepreneur, an author of 6 best-selling business books, and the founder of 5 multi-million dollar companies. As a prolific speaker, he enjoys Hall of Fame status for Keynote Speaking in International Marketing and Customer Service.
His books are available in print and online, including a bi-monthly newsletter called “The Baer Facts,” where he shares CX case studies, business advice, and much more. Jay is a one-stop shop for everything business and could have the insight you need to grow your business.
Learn about: Social media, content marketing, customer experience and engagement
Social Profiles:
Ritu Java
Ritu Java is the CEO of PPC Ninja, an Amazon tools and services company. Rita can help your business grow through advertisement strategy. This tactic entails honing in on keyword research, competitor research, optimization of your listings, video ad creation, and more.
She offers 4-week Amazon PPC coaching classes where you’ll learn hands-on how to maximize your profits as a seller through clever advertising geared to your company and brand. Does this sound good? Click the links below to get to know Rita and see how you can access her outstanding services.
Learn about: Amazon PPC, Google ads, Walmart marketing
Social Profiles:
Joe Shelerud
Joe Shelerud is the Co-Founder and CEO of Ad Advance, working with large Amazon sellers to leverage their advertising and reduce unnecessary costs when it comes to marketing. Since 2017 Joe has been helping sellers advertise on Amazon. Using his experience, he has crafted the skills and tools you need to tap into to keep track of how your items are selling.
Joe uses data and turns it into strategy – keeping in mind what is working for your business and what should be changed fast. Many Amazon sellers do not know the sales opportunities they are missing out on until they hunker down and observe the data – if you’re afraid this is you, tap into Joe’s Amazon seller tips below.
Learn about: Data analytics, PPC, Amazon DSP
Social Profiles & Websites:
David Dayon
David Dayon is an Amazon Account Manager at AmazonXperts. His services apply to brand-new and seasoned sellers specializing in implementing your brands online. David believes that it is not about how long you have been in the business – there’s always more to be done and steps to take to manage your items as an Amazon seller.
Does it sound like you could use this type of guidance? Reach out on his website to find out more about his offerings.
Niche: Amazon seller tips, FBA
Social Profiles:
Benefits of Following Amazon Influencers & Experts
Get all the benefits of following these Amazon influencers:
Insider Information
These experts have a lot of experience in all things Amazon. They’ve found success through their strategies, they’ve helped others, and their connection to other Amazon influencers means they have inside access to all the latest strategies and technologies for success.
Networking Opportunities
Interacting and engaging with Amazon expert influencers can provide great networking opportunities. You can not only connect with the influencers and other followers, but also learn about upcoming events and other experts.
Advanced Learning
Learning on your own can be overwhelming, slow, and just plain boring. How do you know where to start? What’s the one thing that will get your business growing right from the start? These are all questions a mentor can answer.
Learning from someone who’s been there before is the fastest way to achieve success. You’ll focus on essential topics and learn much more quickly than if you tried collating every web article on the net.
Even if you can’t have one-on-one sessions with these influencers, you can still learn from their podcasts, articles, books, and interviews.
Improve Your Amazon Sales Today
Selling products on Amazon can be incredibly profitable. But for the greatest success, it’s critical to learn from Amazon experts who have a breadth of experience and insights.
Not only will you learn abstract tips and tricks, but concrete information about the best Amazon SEO strategies or Amazon seller tools, like Sellest.ai.
Sellesta.ai offers industry-leading features including:
- Listing scoring: Get optimization checklists that provide insights on the main aspects of your listing: product title, product description, review count, etc.
- Keyword search integrated with listing optimization: Maximize organic traffic to your listing by finding the most important keywords to include.
- Listing optimization: Use our AI-driven listing optimization to improve your listing title, bullets, and generic keywords. The AI can generate these elements for you, making optimization quick and easy.
- Competitive analysis: Automatically identify your direct and indirect competitors and track their BSR, prices, ranking, and listing optimization score – all in real-time.
- Review analysis: Our AI analyzes key tags and the emotional tone of key tags to break down what customers really think about your (and your competitors’) products. You can see where customers are having issues with your product and make the necessary changes. And, you gain insights into why customers love (or don’t love) a competitor’s product, and how to adjust yours accordingly. Make your product listing stand out by addressing these concerns and emphasizing exactly what you know customers appreciate about this product type (in their own words)!
Don’t wait! Head to Sellesta.ai today to boost your Amazon business.
