Case study: Sellesta Market Research helps Farmacia Bali improve advertising and avoid stock-outs
Farmacias Bali is a retail pharmaceutical company with five physical stores in different parts of Mexico. Its core business is buying and selling drugs, one of the most competitive industries in the market. For a pharmaceutical retailer, accurate data is essential to thrive as a business. We interviewed David Lopez, its commercial director, to find … Case study: Sellesta Market Research helps Farmacia Bali improve advertising and avoid stock-outs